Many marketers believe they can just market through posting articles; in today’s online landscape that is not enough. Even though article marketing is part of an effective strategy, SEO is the only thing that can truly ensure your website has a chance of being on a search engine’s front page. By using the advice in this article, you will quickly improve your website’s visibility and search engine ranking.
1 – Social Media Engagement
Social media sites are absolutely necessary when you are working with SEO. Sites like Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram all
give you a direct line to your customers. YouTube videos also allow you to reach customers who want dynamic and engaging visuals.
Choose one, two or three social media sites that are ideal for your audience and master them. Less is more in this case. As an example, if Pinterest does not match your customer’s profile, then don’t use it. If however your ideal customers are on Pinterest then make sure your there also.
Make your life easier – If you have a wordpress site then install the JetPack plugin which will allow you to automatically publish your wordpress post to all of your social media sites as soon as you click on “Publish”.
2 – Adding Value & Positioning Yourself as Expert
Develop the habit of commenting on relevant topics and blogs to create links back to your site. Often times, blog owners will allow you to put your own link in your comment if you write something of high quality.
Make sure the comments you post create value and are relevant to the blog in question. If you know what you are doing in your area of expertise then you can easily comment on blogs and then provide a link back to your own website. But ONLY if it’s relevant and adds value. Don’t be spammy as this will actually count against you in the long run.
3 – Keywords
Use the longer or plural form of keywords to generate more search engine hits. A number of search engines utilise keyword stemming. If someone searches for “accountants” or “accounting,” for instance, they may not see your site in the results if you only used “accountant” as a keyword. Keyword stemming can be used to your advantage. Use the longer forms. Your website has a greater chance of superior search engine results when using this technique.
4 – Review Your Content
Content is becoming an increasingly important factor in SEO. As the search engines algorithms get smarter your content needs to be closely matched to the users expectations when they land on your page. This means your page content must be congruent with the page title, meta tags, description and keywords. Your content should be well written, unique, the appropriate length and focused on your main keyword or keyword phrase. There should not be any grammatical errors. When you content is well written, you will find a lot of success doing search engine optimization.
5 – Anchor Text
Using proper anchor text is important to your internal links on your site. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.
Conclusion
You might be able to get some traffic to your site even when your site is ranking on the back pages, but your sites traffic will exponentially increase as soon as you start to implement proven SEO best practices. By using these 5 quick strategies you’ve just read in this article, you will start to raise the profile of your website.
